Why have design trends for new communities changed so in the past few years?

Changes in what a new home buyer wants in a new community has stemmed from the COVID pandemic’s demands on what a home base should look like after stay-at-home orders. Developers are finidng ways to incorporate things like the latest techonolgy or shifting the look and feel of a community to attract new generations of home buyers.

The biggest way to know what future residents want in tomorrow’s communities is to survey current buyers. “Survey and consumer feedback has always been an essential part of developing and evolving Cresswind lifestyle programming,” shared Jennifer Landers, community director for Kolter Homes, which designed the Cresswind Georgia at Twin Lakes development. The housing market has definetly shifted due to the COVID pandemic.

Developers are creating new ways to fit consumer interest into new communities. The current market shows that they want flexibility, connection with nature, and sustainability. Some examples that developers are adding to communities include multifunctional spaces, community gathering spaces, community gardens, pet-washing stations, outdoor fitness centers, water activities and equestrian trails.

“Developers and home builders are working to make better connections with nature both in terms of amenities and within the homes themselves,” observed Carol Morgan, president of Denim Marketing. “For developments, the standards include wide sidewalks, walking trails, dog parks, fire pits and connectivity with any trails in the area.

“For home design, builders are including lots of connectivity to the outdoors with patios, porches, decks, etc.,” she added. “Many of these are covered to provide year-round protection from the sun and rain.”

Developers also want to keep it affordable to homebuyers and want to stretch their development dollar. Homes are more affordable if a developer can find ways to minimize the cost of the project. A great example of this is desiging road’s networks along the site’s natural contours. At the Tyler, Home on the Lake, development in North Carolina, they converted the developments 60-acre lake from a decorative feature to a usuable amenity.

“We installed paved sidewalks around the lake’s perimeter, worked with local experts to improve water quality and clarity, stocked the lake with fish, and constructed a fishing dock and kayak launch to allow residents to take full advantage of this incredibly unique community feature,” Fidler noted. “The dock is now so popular amongst the residents that we actually had a small community wedding take place there last summer.”

“Amenities are a great focus for marketing campaigns as they portray the lifestyle of the community,” Morgan stated. “We focus on amenities and lifestyle by creating a series of graphics and storyboards for social media and blogs. It is important to tell the story and help potential buyers see how the community will live.”

“Supply is rebounding, and potential home buyers will soon be back to having multiple options to choose from,” she stated. “This is when factors like community layout and design, amenities and location will come back into play and influence home buying decisions.”

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New Orleans Convention Center to Expand Its Economic Reach

With the latest addition of developed riverfront property on the Mississippi River in and around the French Quarter, many local New Orleans’ businesses have expressed an interest in developing riverfront property into usable and money-making ventures to encourage more visitors, tourists, and business to come to New Orleans.  Because of this, there are plans for the New Orleans Convention Center to expand its economic reach “upriver” on 47 acres of property.  Owners of the Ernest N. Morial Convention Center are in talks with Howard Hughes Corp. and local developers Joe Jaeger and Darryl Berger to build a 1,200 room hotel which would also be surrounded with retail, entertainment, restaurants, and housing in the form of condos and apartments.

Because the current configuration of the Convention Center is “walled off” from the river, this new construction project will offer guests riverfront views, luxurious rooms in which to stay, and even a

path from the new development to the current convention center for their meetings and seminars.  This $65 million proposal would revamp Convention Boulevard, reducing it from 4 lanes to 2, and creating pedestrian-friendly walking areas for convention goers.

In addition to the hotel on which the construction is estimated at approximately $360 million to $600 million, there are also talks about creating a green space that extends all the way to the river – similar to but better than Woldenberg Park.  The infrastructure construction would also include adding on to the streets of Euterpe, Race and Orange in the Lower Garden District so that the neighborhood would be connected to the new development.

“We’ve got to reclaim the parts that are not being used for maritime commerce and make the river a gathering place for our people and our visitors — generate some commerce, generate some opportunities for visitors and locals alike to come downtown and have a unique shopping experience or unique dining experience or some other attraction that’s uniquely New Orleans,” said Bob Johnson, president and general manager of the Morial Convention Center.  “It would dwarf anything that’s been done, ever, in the city,” Johnson said.

Plans are still in the works and the new neighborhood is being designed by Eskew+Dumez+Ripple and Manning Architects.  This is just one of many riverfront projects that are in the planning stages in the Greater New Orleans area.

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